Engaging the shopper at the point of decision

With the loyalty programs that have been broadly adopted by retailers today, store executives and product brand owners typically know all about their customers before they even enter the store. This includes what was purchased at check-out. But the missing ‘holy grail’ has always been real-time insights into customer behavior during the actual shopping process on the path to purchase.
 
The ZuluTime® platform enables retailers and brand owners to engage shoppers in a true 1-to-1 marketing relationship by providing highly personalized and engaging offers to their smartphones matched with their location inside the store, and not just for loyalty program members. By knowing a shopper’s real-time path, dwell time, and behavior in the aisle or at the category and product level, retailers and brands can deliver highly relevant product information to the shopper’s smartphone while the shopper is at the crucial point of purchase decision.
 

With ZuluTime, retailers and brand owners can now deliver the right offer ­– to the right shopper – at the right time.

ZuluTime turns passive retailing into active and “anticipatory” retailing. Shoppers can be segmented by their behavior in the store, and micro-targeted depending on their momentum and movements as to whether this might be a quick, fill-in or stock-up trip. Knowing where the shopper is located, tied to shopper preferences, allows retailers and brands to impact sequence behavior and provide adjacency offers. If shopping for cold medicine, Mom may also appreciate a reminder for tissues and an offer by a brand to try a competing product from her usual preference.
 
Integrated into a retailer’s business intelligence system, ZuluTime tracks the experience of each specific individual shopper. Rich data sets are generated, such as shopping seconds per dollar, impact of price and promotions, shopper paths and migrations, and purchasing triggers.